The problem
Your dead stock is invisible until you trip over it.
Shopify tells you what’s selling. It doesn’t tell you what’s stopped. So the slow movers pile up quietly — capital you already spent, sitting on a shelf — and it isn’t a problem on paper until you run a stocktake and feel it.
Most stores have a tenth or more of their catalogue tied up in stock that hasn’t sold in months. You can’t act on it because you can’t see it. So it just sits there, costing you.